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SUSTAINABILITY & VALUES

Like any other human activity the production and use of cashmere and wool are often questioned about sustainability. The concept itself is debated and before we ask what is, or is not, sustainable, there are arguments about the definition of sustainability and different perspectives of what should or shouldn’t be included in the concept.

The Cashmere and Camel Hair Manufacturers Institute was founded to protect the consumers, serious manufacturers and retailers from frauds on cashmere. Whatever is the academic definition of sustainability our history demonstrates the integrity of the values shared by the CCMI members in both of our councils: Cashmere and Superfine Wool.

The proper and transparent labeling of products made of cashmere or fine wool protects the right of consumers to buy quality products at the price of their true value. The CCMI has always acted to counter frauds, and tried to warn consumers on disingenuous "great deals" and over discounted products, which may be promoted on the basis of sustainability but are in fact inferior in integrity and performance.

Low and lower prices are often possible only by compressing legitimate margins in all phases of the supply chain, from breeders to consumers. The increase of cashmere production and reduction of prices will decrease the perception among consumers of cashmere and fine wool that they are premium fibers for high quality and luxury goods. Furthermore inflation pushes all industry to focus only on volumes which can create an imbalance and increase the pressure on environment.



Among the members of the CCMI, there are big multinational groups and small family owned companies with great tradition and unmatched craftsmanship; all adhere to stringent voluntary standards in environmental protection, and corporate social responsibility -- higher than requested by law, and invest to improve their processes further year after year.

The CCMI started with a mission for fair, true labeling. All our members are committed to quality products and they invest in the best processes to produce with minimum environmental impact. Most have decades, if not over a century, of history that is the best demonstration of social sustainability of the communities in which they operate.

These are the CCMI's values. Our institute and its members are committed to pursue and improve them in the future as they have done for generations.


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